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The Assistant Boutique Manager is assisting the Boutique manager in the total commercial and operational management of a Roger Dubuis boutique. She is a Roger Dubuis brand ambassador who plays a key role in representing the image of Roger Dubuis. She also has the responsibility of ensuring that all Roger Dubuis customers have an exceptional & unique experience in the Roger Dubuis boutique, by providing customer service to the highest standards. He/She will share and implement values, vision, strategy, decisions of Maison within the team. Maintain a “no compromise” approach.

KEY RESPONSIBILITIES

Sales Turnover

  • Achievement of sales turnover in the boutique, whilst respecting the sales objectives and strategies as set by the brand
  • Coach and train the boutique team on the sales techniques
  • Ensure the improvement in terms of total turnover both quantitative and qualitative with the focus on main KPI’s: transformation rate, conversion rate and individually set KPI’s for the boutique team
  • To improve level of service; Mystery shopping results in line with set targets
  • After sales service

Brand Ambassador

  • Represent brand name and image both in and out of the boutique
  • Be aware of the competition and compete successfully with the competitors
  • Ensures that customer greetings in the boutique, over the phone, by mail or e-mail are according to brand guidelines
  • Overall responsible for the acquisition of qualitative customer data and the update of the customer database
  • Overall responsible for the appearance and maintenance of the boutique – windows, lighting, boutique decorations such as floral displays and mirrors, carpets and flooring, furnishings, displays and counters, stock, catalogues, sales accessories
  • Responsible for developing the customer database, not only of current turnover clients but also local prospects

Sales Prospection & CRM

  • Development of customer loyalty by way of excellence in service and treatment and build long term relationship with customers
  • Develop, on collaboration with Marketing, the clients CRM strategy
  • Supervise & propose actions to use the client treatment budget (CRM)
  • Develop local networking activities to discover new potential clientele & do prospecting
  • Identify clients Propects (non-existing clients) and contact them to propose them our collections
  • Together with the boutique manager responsible for external relationships on behalf of the boutique and the brand – in his own competitive environment (other boutiques and stores), traditional partners (hotels, restaurants etc.), local notables (banks, embassies, media, celebrities, etc.)

Team Leader

  • Ensures integration and training of new sales staff, including on the job training and coaching
  • High level of motivation of the sales team by ensuring a healthy team spirit and working environment along with work/life balance for the team
  • Appearance and behaviour of all sales staff in the boutique – uniform, hair, make-up, accessories, general grooming
  • Setting of individual goals for the staff – sales turnover targets, product mix of sales, prices and discounts. Goals are set monthly and annually and monitored in development plans
  • Communication with head office and other departments in absence of the Boutique manager and diffusion of information from the head office to the team
  • Animation and motivation of sales team. Increase individual expectations in terms of professional advancement
  • Organizing daily briefings as well as weekly and monthly team meetings
  • Evaluation of individual training needs and verification of sales team’s competencies
  • Allocation of sales team functions and assurance of each sales associate’s versatility within the team
  • Planning of daily operations and daily briefings
  • To manage planning (shifts, tasks, floor management, vacations, trainings, business trips and overtime)
  • Authorisation of discount requests and other sales gestures (e.g. gifts) within the framework laid forth by the management
  • Arbitration of conflicts
  • Ensuring that budgetary commitments are achieved or exceeded

Boutique Operation

Stock:

  • To maintain weekly/monthly lost sales reports and analysis in collaboration with supply chain department in order to achieve the required stock level
  • To ensure the minimum of shop soiled products due to proper storage and manipulation of products
  • To ensure physical/theoretical accuracy of the stock (rotative and legal stock counts/inventories)
  • To ensure the high level of organisation in terms of maintaining and archiving the documents
  • To ensure high maintenance standards and boutique appearance, including safe area at any time
  • To perform the sale of discontinued products according to the Maison/Richemont policies

Banking and Cash Register:

  • To ensure the compliance with procedures, legal, fiscal, and customs regulations
  • To ensure cash register controls (cash float, petty cash, credit notes, deposits, fraud claims reporting) following all Richemont/Maison rules and procedures strictly
  • To ensure no losses

Profitability (on the types of expenditure over which he/she can exercise control):

  • Control of general expenses
  • Gifts to clients
  • Third party commissions
  • Staff Costs

Overseeing the Fundamental Principle: The Safety of People Comes Before Safety of Goods:

  • To ensure full conformity with Richemont/Maison safety/security rules and procedures
  • To ensure their implementation and strict follow up
  • To perform continuous check-ups

Maintenance:

  • Work in coordination with local architect in maintaining the boutique at the highest standards
  • Act proactively in order to preserve Boutique image and appearance

Developing Analytical Skills and Formalized Reporting:

  • Monthly formalized qualitative and quantitate reporting with comments and analysis on activity and on the business environment and competition, launches, events, window displays: actions taken versus results achieved
  • Proactivity and drive for results for the upcoming period: measures to be taken, solutions to be found based on the previous analysis
  • Continuous follow up

JOB PROFILE

Required experience:

  • Experience in luxury retail industry in the capacity of a supervisor or manager, preferably with a luxury watch and/or jewellery brand
  • Commercial awareness of the luxury market in the UAE
  • Experience in dealing with high profile clients from different cultures and backgrounds
  • Experience of working in target / sales driven environment
  • Experience in working with CRM data and tools
  • Experience in training, coaching and development of Sales Associates from different backgrounds
  • Proficiency in English and Arabic languages (essential)
  • Computer skills: Word, Excel, Outlook and PowerPoint

Job Title – Assistant Boutique Manager

Company – Roger Dubuis

Location – Dubai

Source – Glassdoor
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